Toyota Takes Cowboys Partnership into Third Decade

February 24, 2022

Toyota VP Sean Hanley and Cowboys CEO Jeff Reibel with Toyota LandCruiser GR Sport.

Toyota Australia and the company’s North Queensland dealers have extended their partnership with the North Queensland Toyota Cowboys rugby league team for at least the next three seasons.

The new agreement ensures the long-term partnership, now entering its 20th year, will continue until the end of the 2024 season – ranking it as one of the most enduring in the National Rugby League.

Toyota Australia’s Vice President Sales, Marketing & Franchise Operations Sean Hanley, speaking at the club’s official launch of the 2022 season, said Toyota was proud to be associated with such a highly regarded and respected organisation.

“What we’ve developed over the years is a true partnership – a collaborative relationship where both parties are committed to inspiring progress and making meaningful impacts with our communities,” Mr Hanley said.

“Importantly, our association extends beyond the elite level, ensuring a strong focus on the region’s rugby league fans who are the lifeblood of this great game and who display a passion for the game unlike anywhere else in the country,” he said.

“We truly value the fantastic relationship we have with the Cowboys Community Foundation – and we’ll continue to support some amazing initiatives such as Cowboys House and Boots for the Bush, as well using our HiLux Kick half-time entertainment to donate $1000 to select charities at every game this season.

“Together with our North Queensland dealers, we look forward to contributing further to the community in conjunction with the North Queensland Toyota Cowboys.”

North Queensland Toyota Cowboys Chief Executive Officer Jeff Reibel said the 20-year support from Toyota as Principal Partner is a record in the modern-day NRL for an Australian based team.

“The partnership and friendship we have built with Toyota has been instrumental in helping make our club successful and, most importantly, a proud cornerstone of the regional community and economy,” Mr Reibel said.

Toyota’s North Queensland dealer group has sales and service outlets in Townsville, Cairns, Atherton, Innisfail, Mareeba, Tully, Ingham, Mount Isa, Charters Towers, Ayr, Bowen, Proserpine and Mackay.